Optimizing your Blog for Google Search

In addition to participating in the AdSense network, you may also be
interested in having your site ranked in organic Google search. In this post,
I'll highlight some important points for search optimization. While there's no a
magic formula to make your site show up first on a search results page, there
are some good practices when it comes to links, design, content, and the
structure of your site.

First of all, as a reminder, Google organic search and AdSense are independent
of each other. Displaying AdSense ads on a site won't change the ranking of the
site in Google search in any way. So it follows that sites containing AdSense
ads don't receive special treatment in Google search.

Ranking in Google search is based on many different algorithms, and optimization
for search is a long, continuous process. For these reasons, and because the
techniques might

violate our guidelines, we recommend avoiding any techniques that claim to
optimize your ranking very quickly or radically. If you have concerns or
questions, you can consult other webmasters on a number of forums, including
Google's official
forum for webmaster-related issues.

We encourage you to monitor the quality of your site's backlinks -- links from
any site directing to your site. To increase your site's popularity, check if
other sites that discuss similar topics or have a similar reader base are aware
your site exists.

Outgoing links are also important and should comply with our

guidelines. When you create a link to another site, we recommend first
asking yourself: "Is this link going to be useful for my visitors?" or
"Is this link likely to be clicked by my visitors?". Don't participate in
link schemes or buy/sell links that pass PageRank, as it is against our
guidelines and may hurt your site's performance in our search results.

Here are some tips for structuring your site:

• Your pages should have a clear hierarchy and relevant internal links. We
  also recommend
  
  creating a Sitemap and using
  Google's
  Webmaster Tools. These tools are useful, user-friendly and will provide
  information such as where your backlinks come from or which queries visitors
  used to reach your site.


• tags that are explicit and useful for the user. For example, avoid a
  title like "Homepage" or "Welcome to my site".Use


• For images, use ALT attributes to describe appropriately what the image
  is about. We've recently created a quick and useful
  YouTube video on
  this topic.
  

Also, adding original and compelling content on a regular basis may help Google
crawl your pages regularly. It can have the added benefit of attracting links to
your pages too. Finally, design your site with your users in mind, and be
patient and consistent in your efforts. To attract quality backlinks and develop
your optimization strategy, it's important to keep a clear structure for your
pages and regularly add organic content. The above
content has been written by "Ambroise Fensterbank - Search Quality Evaluator" at
Google Adsense Official Blog
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